People invest in #Pepe (PEPE) for various reasons, including:

1. Speculation: Hoping to profit from potential price increases.

2. Community support: Pepe has a strong online community, and some investors want to support the meme and its cultural significance.

3. Limited supply: Pepe has a capped supply of 700 million tokens, which can lead to increased demand and, in turn, drive up the price.

4. Meme culture: Pepe is deeply rooted in internet culture, and some investors are drawn to its novelty and nostalgic value.

5. Decentralized finance (DeFi): Pepe is used in some DeFi applications, such as lending and borrowing platforms.

6. Low cost: Compared to other cryptocurrencies, Pepe's price is relatively low, making it more accessible to some investors.

7. Potential use cases: Some believe Pepe could gain traction in areas like gaming, social media, or content creation.

Please keep in mind that investing in cryptocurrencies, including Pepe, carries risks, and prices can fluctuate rapidly. It's essential to do your own research and consider your own risk tolerance before investing.$BNB $PEPE