Web3, the decentralized internet, is transforming intellectual property (IP) rights protection. Its peer-to-peer networks and trustless interactions offer enhanced transparency, security, and user-centricity. Blockchain technology, central to Web3, records transactions in a tamper-proof manner, deterring plagiarism and simplifying ownership proof. Smart contracts automate IP rights enforcement, streamlining licensing processes and reducing infringement risks. IP tokenization offers a transparent and secure solution for creators to monetize their assets. However, legal gray areas and potential pitfalls exist, particularly around nonfungible tokens (NFTs) and copyright protection. Decentralized autonomous organizations (DAOs) offer a novel approach to collaborative digital rights management and enforcement. Despite these advancements, challenges remain, including legal frameworks, interoperability issues, and vulnerabilities in smart contracts.