Presidential candidate Donald Trump recently announced his support for cryptocurrencies, pledging to end the hostility towards the crypto industry in the U.S. if re-elected. He emphasized, “If we’re going to embrace it, we have to let them be,” and urged crypto enthusiasts to vote for him.

Previously, Trump had criticized Bitcoin and other cryptocurrencies. In July 2019, he described them as “not money,” condemning their volatility and lack of intrinsic value, and expressing concerns about their potential use in illegal activities such as drug trafficking.

Crypto’s Influence on Voter Preferences

According to Coinbase, around 20% of American adults, or over 50 million people, own crypto. Markus Levin, co-founder of XYO Network, noted that this significant figure has caught the attention of political candidates.

“To embrace crypto and solid crypto regulation is a good election strategy and clever policy more generally,” Levin said. “Absolutely, a sizable number of people in the crypto community will vote for Trump based on his seemingly positive approach towards the industry.”

Jonathan Thomas, CEO of prime brokerage Blueberry, added that Trump’s pro-crypto stance will appeal to voters who prioritize cryptocurrency as a key issue. “This is an aspect that some people hold dear to their hearts, and will vote for which candidate supports their bias,” he said. However, he cautioned that Trump’s crypto-friendly rhetoric will only resonate with enthusiasts if it aligns with their other priorities.

Skepticism Around Trump’s Crypto Advocacy

NFT enthusiast Thorne Melcher criticized Trump’s recent endorsement as insincere, highlighting his past negative remarks. “Given crypto’s potential to facilitate the purchase of trans hormone replacement therapy, abortions, and drugs circumventing politics pushed by conservatives, it only feels like a matter of time before they involve it in their authoritarian crackdowns,” she said.

Melcher also noted that while Biden isn’t particularly favorable towards cryptocurrency, supporting Trump solely for his crypto stance doesn’t offer substantial benefits, and Trump is unlikely to gain significant electoral support solely through this endorsement.

Trump’s Strategy to Attract

Trump’s Strategy to Attract Crypto Voters Away from Biden

Once a crypto skeptic, Trump has now become an active participant in the NFT market, selling over $1 million worth of NFTs, some featuring his own image. This shift is seen as a strategic move to attract crypto supporters.

Stephanie Vaughan, co-founder of DeFi firm Veda, observed that many in the crypto community are leaning towards Trump or distancing themselves from Biden. “During the last election, many crypto-focused voters likely supported Biden because it wasn’t clear he would take such a hardline approach against the industry,” she explained. “It’s now evident that the Biden Administration’s ‘regulation by enforcement’ stance is unworkable for many in the crypto sector.”

Vaughan noted that Trump recognizes the significance of crypto as a key issue for a considerable portion of voters in the upcoming election, prompting his efforts to attract them away from Biden.

In summary, while Trump’s recent pro-crypto statements mark a significant shift from his previous skepticism, opinions are divided on whether his stance is genuine or opportunistic. As the 2024 election approaches, his strategy to appeal to crypto enthusiasts could play a pivotal role in shaping voter preferences.

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