Apple has unveiled its new iPad Pro, equipped with the innovative M4 chip, marking a significant upgrade in AI capabilities. The M4 chip, described as the neural engine, delivers a 50% faster CPU and a GPU that quadruples the performance of its predecessor, the M2. This move is seen as Apple's firm stake in the growing AI market, with the new product capable of handling advanced AI applications more robustly than any current AI PC.
Since the launch of the A11 processor in the iPhone X in 2017, Apple has been integrating its neural engine into its chips, focusing increasingly on AI capabilities. The M4 chip, capable of performing 38 trillion operations per second, is a testament to Apple’s commitment to leading in AI technology across its entire product line.
Apple's introduction of the M4 chip brings advanced AI capabilities, entering a fiercely competitive arena with tech giants like Intel, AMD, Qualcomm, and Nvidia. However, the M4 chip sets a new benchmark in performance capabilities, potentially altering the AI PC marketing landscape.
Apple's focus on the M4's neural engine signals a shift in PC and tablet marketing, emphasizing the potential of generative AI applications that can run efficiently on local devices rather than relying on cloud-based processing. Looking ahead, Apple's trajectory in AI is clear, setting the stage for future AI applications and establishing Apple as a major contender in the growing AI tech race.