According to PANews, Floki has officially announced its partnership with Premier League club Nottingham Forest as their official cryptocurrency partner for the 2024/2025 season. This collaboration comes just two days after Floki revealed that Valhalla would be promoted throughout the Premier League season, marking Floki's entry into one of the world's most popular sports leagues.

As part of the partnership, Floki will have a three-minute LED advertising display during Nottingham Forest's home matches. Additionally, the Floki brand will gain exposure on the backdrop of official Premier League interviews and press conferences.