Binance is dedicated to increasing access to cryptocurrency by listing high-quality tokens. However, getting listed on Binance involves a rigorous application process and thorough due diligence. Here’s everything you need to know about applying to list your token on Binance.
How to Apply for Listing on Binance
To apply for a listing, you need to fill out one of the official application forms:
Direct Listing Application
Launchpad/Launchpool Application
Key Differences Between Applications
Direct Listing and Launchpool applications are open to projects with tokens already in circulation or projects without an issued token.
Launchpad is exclusive to early-stage projects that have not yet conducted a token generation event.
Important Notes:
The application must be completed by the project’s founder or CEO. Binance may need to contact the key person for clarifications or issue resolution.
Provide all necessary details in the application to avoid delays.
Be prepared for a thorough review process and maintain professionalism throughout.
What You Need to Do to Get Listed
To increase your chances of approval, here are some best practices:
Regular Updates: Keep Binance and your community informed of your project’s progress on a weekly or monthly basis.
BNB Ecosystem Integration: Incorporate BNB into your ecosystem or use it during your fundraising phase.
Community Support: Actively support Binance within your community.
What to Avoid
To ensure a smooth application process, avoid these common mistakes:
Don’t request application status updates from Binance’s CEO or other team members.
Don’t contact the review team directly; this avoids bias and prevents potential bribery.
Don’t promote or "shill" your token to Binance’s CEO on social media.
Don’t send whitepapers or unsolicited information to Binance’s leadership.
Even if your project is not listed immediately, improvements in your project’s performance could lead to reconsideration in the future.
Communication and Security
Who Will Contact You?
If your application passes the initial review, Binance will reach out via email. Follow these steps to ensure the legitimacy of communications:
Submit applications only through official Binance links.
Verify any communication using Binance Verify.
Be cautious, as email spoofing and phishing attempts are common.
How to Identify Scams
Scammers may use spoofed emails appearing legitimate.
Even if an email address seems official, it could be fraudulent. Always verify authenticity.
Protect yourself by setting up anti-phishing codes and following best practices for identifying phishing attempts.
Evaluation Process
Binance’s evaluation process is thorough and includes the following criteria:
Project Team: The team must demonstrate expertise and a proven track record.
Product Utility: Your project should solve real-world problems or provide a useful service.
User Base: A large and active user base strengthens your application.
Mature Product: Ensure your project has at least a minimum viable product before applying.
Crisis Management: Binance evaluates how well your team handles challenges within the community.
What to Avoid During Evaluation:
Don’t pressure Binance through FUD (Fear, Uncertainty, and Doubt) or negative comments.
Don’t encourage your community to aggressively shill your token.
Final Tips for Success
Transparency and Professionalism: Be open, honest, and professional during the entire process.
Patience: The application review takes time, so avoid unnecessary follow-ups or attempts to speed it up.
Confidentiality: Binance requires a strict NDA from applicants. Do not disclose any listing-related information until Binance makes an official announcement.
Improvement Opportunities: If your project is rejected, continue to improve and resubmit at a later stage.
By adhering to these guidelines, you can improve your chances of getting your token listed on Binance and accessing one of the largest cryptocurrency trading platforms in the world.
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