Adidas Launches Exclusive Doodles Apparel Alongside Pharrell Song !

Sportswear giant Adidas has reportedly partnered with Ethereum NFT collection Doodles to sell virtual swag packs that could let buyers claim exclusive physical apparel.

Specifically, each limited-edition collectable pack, which will be available for purchase until August 16, includes two items and retails for $4,99.

Prices for bundles containing between two and 100 packs range from $8.49 and $374.99 respectively. Some co-branded kits reportedly include physical collectables (Tracksuit and Shoes) emblazoned with Deysi, the digital mascot from Pharrell Williams and Coi Leray’s new song, “Not in the Store.”

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