On Tuesday, July 30, Vice President Kamala Harris revealed a massive $50 million ad campaign leading up to the Democratic National Convention (DNC). This is the first major advertising effort since Harris became the probable Democratic nominee for the 2024 presidential election.

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The new campaign is also a direct response to a 30-second ad from former President Donald Trump that targeted Harris earlier the same day.

Kamala Harris Launches $50 Million Ad Campaign Ahead of DNC

The first ad in Kamala Harris’ $50 million campaign, titled “Fearless,” highlights her extensive legal experience and tenure as Vice President.

It portrays Harris as a strong advocate for the American people, focusing on her vision for a future where everyone has the opportunity to thrive. Harris emphasizes that the campaign is about fighting for a better future where seniors can retire with dignity.

The ad also outlines her career achievements, including her roles as a prosecutor and California Attorney General. It underscores her reputation for confronting bullies, criminals, and special interests. Jen O’Malley Dillon, Harris’ campaign chair, supports this narrative, asserting that Harris has consistently stood up to powerful adversaries throughout her career.

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