Goldman Sachs and MIT analysts are divided on the future of the generative AI market, with some predicting a forthcoming 'killer app', while others remain skeptical. The report suggests that the current growth trend can continue, with tech giants set to spend over $1tn on AI in the coming years. However, the products and services derived from these investments must be strong enough to sustain future funding. The potential of generative AI is undeniable, but its mass adoption remains uncertain.