Binance Studio, Binance’s global creative studio, announced the debut of “Build The Block”. This is a new global digital media content series where 12 Web3 startups will compete for exclusive exposure to Binance resources. Build The Block is the first Crypto-themed startup competition reality show and Binance’s first foray into the metaverse reality show. The first episode of the show will be available on Binance Live and Binance’s official YouTube account at 22:00 (UTC+8) on May 12.

“Build The Block is Binance’s latest innovative experiment - creating the industry’s first Metaverse investment competition,” said Yi He, co-founder and CMO of Binance and head of Binance Labs. “This program has attracted a large number of entrepreneurs and builders in the Web3 field to participate and showcase their projects, and we hope that such a platform will encourage further innovation. We believe in the potential of the Metaverse and blockchain technology, and will continue to empower innovators to create the future of the Internet.”