A revolution in Web3, characterized by value reconstruction, elevated experiences, and ecological reshuffling, is taking place. In this revolution, the “community” serves as the link between users and projects, playing an increasingly important role. An active community not only signifies more user participation and retention but also implies stronger innovation momentum and broader ecological imagination.
However, in the rapidly changing Web3 landscape, building and managing a truly healthy, active, and sustainable community is not easy. Many projects, while recognizing the importance of communities, often fall into dilemmas such as “empty talk governance,” rampant “freeloaders”” and “difficult cold starts” in practice. INTO, as a pioneer in the Web3 arena, is reconstructing the paradigm of user participation and pioneering a new era of community operation through a series of innovative community building concepts and practices.
From “Empty Talk Governance” to “Substantive Empowerment”
In the world of Web3, the term “community” has been given a whole new meaning. It is no longer just a collection of users but also an organizational form of common beliefs, collective creation, and value sharing. Here, users are no longer passive “clients” who accept rules but active “participants,” “contributors,” and “beneficiaries.” This shift in roles reflects the essential characteristics of Web3 — decentralization and value return.
However, many community development efforts in reality deviate from this original intention. Some projects boast about “community autonomy” in white papers and promotions but fail to involve users in actual governance and decision-making. Governance often remains superficial, with real power still centralized. This not only contradicts the spirit of Web3 but also dampens user enthusiasm.
Other projects attempt to drive community activity through token incentives, but if the incentive mechanism is poorly designed, it often leads to a large number of “freeloaders,” causing chaos in the community ecosystem. These “freeloaders” do not genuinely care about the project’s development, and their participation is often short-term and speculative. Once the incentives stop, the community quickly cools down. This “fast food-style” community building is not sustainable.
Many projects struggle with the “cold start” problem, finding it difficult to attract enough users to create an active atmosphere of content creation and interaction in the early stages. Many fail at this juncture, struggling to form a meaningful community scale and influence.
At the root of these problems lies the fact that many projects’ understanding of community building is still superficial, without truly grasping its internal logic. They often view the community as a marketing tool or a traffic pool, without realizing that the essence of the community is a mechanism for value creation and distribution. In the context of Web3, the significance of community building lies not only in attracting users but also in empowering and incentivizing users, allowing each participant to find their position and value in the community and become the main force for ecological development. Based on this understanding, INTO has embarked on a new journey of community building. .
INTO’s “Trinity” Community Building Paradigm Analysis
INTO’s community building is not achieved overnight but rather a process of continuous exploration, iteration, and evolution. This process can be summarized as a “trinity” paradigm innovation: governance empowerment, incentive restructuring, and cultural shaping work together to build a vibrant community ecosystem.
Firstly, INTO is exploring new community governance concepts — “users as governors” — attempting to more widely distribute governance rights to each user in the future, allowing the development direction of the community to be jointly determined by all participants. INTO is researching and designing preliminary governance frameworks, including establishing more transparent decision-making processes and increasing the role of community voting. Additionally, INTO plans to introduce initial community participation mechanisms in the future, gradually giving community members more say and decision-making power over specific project development and management policies through small-scale pilot projects and consultation platforms.
At the same time, INTO has designed a set of refined community contribution incentive mechanisms. Under this mechanism, every contribution from users to the community, whether it’s content creation, community building, or ecosystem activities, can receive corresponding token rewards. This “participation is mining” incentive model not only motivates user participation but also ensures that everyone’s efforts receive fair rewards.
Moreover, INTO emphasizes shaping community culture. A strong cultural identity fosters long-term belonging and loyalty. INTO reinforces the community’s values and vision through online and offline activities, enhancing cohesion among members. INTO also supports community members’ growth and career development by providing resources, building communication platforms, and conducting training programs.
INTO’s “trinity” community building paradigm offers a vivid example and inspiration. Through systematic reshaping of governance, incentives, and culture, it builds a community ecosystem that is truly user-centered, incentive-compatible, and sustainable.community should not exist in isolation but should be an integral part of the broader Web3 ecosystem. The community’s growth should not only support INTO’s own objectives but also contribute to the flourishing of the entire Web3 ecosystem.
Key Measures for INTO’s Ecological Operation of the Community
In the construction of INTO’s community, we can easily see a consistent theme throughout, which is the concept of “ecosystem-based operation.” This approach involves evolving from simple community management to collaborative development across the entire ecosystem. INTO recognizes that a truly healthy and sustainable
Based on this understanding, INTO has implemented a series of key ecological measures in community management:
Encouraging Active Participation: Firstly, INTO actively promotes the participation of community members in the co-construction of the Web3 ecosystem. INTO encourages and supports community members to venture out of the community and deeply engage in exploring the world of Web3 for themselves. By providing resource support, establishing cooperation platforms, and more, INTO helps community members better integrate into the Web3 ecosystem and showcase their talents and creativity on a bigger stage. Many INTO community members have grown into key forces in the Web3 world, becoming important bridges connecting INTO with the external ecosystem.
Attracting External Resources:INTO places high importance on attracting and integrating external ecosystem resources to enhance community development. This includes collaborating with other Web3 projects, communities, and institutions to bring in new talents, technologies, and funding. Such initiatives inject fresh vitality and innovative momentum into the community. INTO also actively contributes to the broader Web3 ecosystem by participating in industry standard settings and open-sourcing key technological achievements, underlining its commitment to progress in the Web3 domain.
Fostering Web3 Education and Outreach: Furthermore, INTO also emphasizes the important role of the community in Web3 education and dissemination. INTO deeply understands that the future of Web3 ultimately depends on users’ awareness and acceptance. As pioneers and practitioners of the Web3 arena, INTO has a responsibility and obligation to disseminate the concepts and knowledge of Web3 to more people, helping them better understand and participate in this transformative process. To achieve this, INTO community members actively create and share popular science content related to Web3, organize online and offline educational activities, becoming disseminators of Web3 knowledge and culture. At the same time, INTO fosters a good learning atmosphere within the community, encouraging mutual inspiration and progress. This educational initiative not only strengthens the community’s identity and cohesion but also nurtures future participants and builders in the Web3 space.
Supporting and Driving Innovation: INTO is dedicated to identifying and backing high-quality projects within the community to spur ecosystem innovation. Recognizing the immense potential for innovation and entrepreneurship within its base, INTO actively seeks and supports standout projects. For instance, the strategic cooperation between the Chain Game Ghost and GALA Games during the Tide Connect event at Rich Nation Island was facilitated by INTO’s technological advancements and node launches on the GALA chain, showcasing a commitment to innovation and rewarding node owners.
INTO’s practice of ecosystem-based operation provides us with a new perspective to assess the value and significance of the community. From this perspective, the community is no longer just an accessory to a project but an indispensable organic component of the Web3 ecosystem; the focus of community development is no longer limited to the growth of individual communities but extends to the collaborative evolution of the entire ecosystem. This approach to ecological operations not only breathes new life into the INTO community but also delivers essential resources and drives momentum across the entire Web3 landscape. It heralds a new direction for Web3 community development — from community to ecosystem, from isolated islands to networks, from individual efforts to collaborative evolution. This may be the inevitable path for Web3 communities to mature and prosper.
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About INTOverse
INTO is a pioneering Web3 social protocol, leveraging blockchain and AI technology. It offers features such as crypto wallets, SocialFi, the SoulBound Token (SBT), AI tools, and more. INTO’s mission is to create a globalized Web3 social network, fostering an open, free, engaging, compatible, and secure communication environment for users worldwide.
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