Main Takeaways
In the first quarter of 2024, Binance amassed over 6.3 million downloads of its mobile app, significantly surpassing other major crypto and fintech platforms.
This outstanding performance can be attributed to two main factors: the superior quality of the Binance app itself, and the global consumer trust in the Binance brand, with the platform serving more than 186 million people worldwide.
With the app, users have access to a wide variety of Web3 functionalities, including spot and P2P trading, payments, marketplace, Earn products, and much more, all contributing to Binance's position at the helm of the Web3 adoption movement.
The second quarter of 2024 is almost here, and crypto is maintaining its strong momentum, with the industry’s key metrics confidently in the green. Among these metrics, the most important ones are those that point to robust adoption and usage trends. Earlier this month, the growing inflows into Binance, which have carried the value of user funds held on the platform over the $100B mark, became a testament to the security and transparency of our user-asset management.
Users flocking into the burgeoning digital-asset space have a great variety of service providers to choose from – yet, not all platforms stand to benefit from the auspicious dynamics equally. In 2024, Binance is leading the fintech industry in terms of app downloads, with its mobile application installed over 6.3 million times so far this year. What’s behind this statistic and what does it show about Binance and the state of the crypto industry in 2024?
Binance App: Leading the Pack
According to data from digital analytics firm Sensor Tower, during the first three months of 2024, global iOS and Android users downloaded the Binance app more than 6.3 million times. This number tops the downloads of the next competitor by more than 21%. The gap between the leader and other major crypto service providers that ranked number three and below is even wider, with Binance’s figures several times greater than the rest of the pack.
Fueled by the general resurgence of crypto markets in the wake of spot bitcoin exchange-traded funds (ETF) approvals in the United States and anticipation of the upcoming Bitcoin halving, the strong performance of the Binance app has two main drivers: the comprehensiveness and ease of use of the application itself, and the trust that consumers globally have in the Binance brand.
Two Sources of Trust
Built on the foundation of Binance’s user-focused culture, our app is designed to make navigating the crypto world a breeze even for newcomers. Everyone, anywhere, no matter how much they know about cryptocurrencies and financial markets, can open a Binance account using our mobile application in a matter of minutes. Once the account is set up and the user’s identity verified, they get access to a one-stop shop for all things Web3: spot and P2P trading, payments, marketplace, Earn products, Binance Square’s social feeds, and our Web3 wallet, among many other functionalities and services, are all at your fingertips.
Beyond offering a superior user experience and range of services, the Binance app is the gateway to the world’s leading blockchain ecosystem, trusted by more than 186 million people globally. Offering unmatched liquidity, it enables users to trade across some 1,800 trading pairs and over 400 digital assets.
Every day, tens of thousands of people download the Binance app to get access to the world of digital assets. What they get is more than just a convenient vehicle for their exciting Web3 journey – it is a membership in the world’s largest community of financial freedom lovers, built on the principles of responsible growth, security, and trust.
With these impressive statistics reflecting robust adoption trends, Binance app's dominance at the beginning of 2024 has established a solid foundation for a growing, empowered community, and charting a further path toward the first billion Web3 users.
To become part of the momentum, download the Binance App today.