The impact of climate change on ecosystems, human societies, and wildlife is increasingly evident. It is clear that we need innovative solutions and technologies for climate activism to address this issue. Before we delve into one such solution, let's examine the problem more closely. Waste management emerges as a significant contributor to the climate crisis, representing a pressing and tangible aspect of the broader environmental challenge we must confront.
The global waste predicament worsens daily, driven by rapid urbanization and increasing consumerism. According to data from the World Bank, the annual generation of waste has reached a staggering 4.5 trillion pounds. Conventional approaches to waste disposal, such as landfills, often exacerbate the problem rather than providing a genuine solution.
The outdated notion of "out of sight, out of mind" associated with landfills has inadvertently compounded the waste issue. In reality, landfills contribute significantly to climate change through their emissions of methane gas.
For instance, solid waste landfills in the U.S. ranked as the third-largest source of human-generated methane emissions in 2019, accounting for 15 percent of the total. To put it in perspective, this is equivalent to the emissions produced by over 20 million drivers in the same year.
If we disregard these inherent issues in waste management and persist with our current unsustainable practices, the global waste problem will only worsen. Against this daunting backdrop, one solution aiming to reverse the situation is ecoterra, a Web3 project dedicated to climate activism through incentivizing recycling.
Advancing Climate Activism with the Recycle2Earn App
To enhance recycling efforts and encourage environmentally friendly actions, ecoterra plans to introduce a smartphone app for its Recycle2Earn system. This application will establish a rewards program for recyclers, motivating activities that contribute to environmental improvement.
The app will provide users with access to three main components: recycled materials and carbon offset marketplaces, as well as an impact profile that tracks eco-friendly actions. The platform will utilize a liquidity pool to manage token liquidity for the marketplaces.
Ecoterra's proposed ecosystem will incentivize companies and reward users for their eco-friendly and recycling endeavors. As mentioned, a central element of this ecosystem is the recycled materials marketplace, which aims to connect businesses in need of recycled materials with those who can supply such resources.
To ensure the listed materials meet each buyer's specific requirements, the marketplace will implement advanced filtering mechanisms. Payments can be made using $ECOTERRA tokens or other cryptocurrencies. To promote transparency, the purchase history could even be integrated into a company's trackable profile to prevent greenwashing.
Leading Brands: A Database of Recyclable Products
As part of its effort to amplify climate activism, ecoterra has begun incorporating global brands into its ecosystem, including Vittel, Heineken, and Pepsi. The branded products listed in the ecoterra database will be recognized as scannable materials, allowing app users to earn rewards for recycling them.
Furthermore, ecoterra has partnered with the supermarket chain Delhaize, which has branches across Europe, North America, and Asia. This partnership proposes that Delhaize acts as a recycling hub where users can return branded recyclables in exchange for $ECOTERRA tokens.
Ecoterra envisions a distinctive approach to climate activism by leveraging the potential of non-fungible tokens (NFTs). In this proposed model, NFTs can represent impact actions—eco-friendly behaviors that significantly reduce environmental harm.
The company also plans to make renewable energy generation a profitable venture for $ECOTERRA token holders. A portion of the token income may be allocated to purchasing renewable energy, which can then be sold to the national grid.
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