#LouisVuitton will open registration for a new NFTs collection on June 8 for users in the US, Canada, France, UK, Germany, Japan, and Australia. Customers can then purchase the NFTs on June 16 for 39,000 euros. 🧳

The collection is part of Louis Vuitton's "Via" project, which is Latin for "road." The #NFTs called "Treasure Trunks," can be purchased with digital keys that will grant holders access to future NFT collections from the company. According to Vogue Business, the collection will be sold as a soulbound token, which means it cannot be transferred. However, customers can still sell individual items that are minted later. NFT owners will receive a physical version of the Treasure Trunk, along with the privilege of shopping for Louis Vuitton products and participating in an upcoming Louis Vuitton event

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