According to Cointelegraph, digital creators on Web2 platforms have long produced vast amounts of content. With the rise of accessible artificial intelligence (AI), these individuals and companies now have new tools to enhance business and productivity. However, concerns arise regarding the data fed into AI systems, as users often lack control over how and where their data is utilized. A decentralized AI blockchain could address these issues by emphasizing data and identity sovereignty. Industry experts advocate for 'authentic data at scale' for AI, suggesting blockchain as a viable solution.

Matchain announced on August 28 the launch of its mainnet for a decentralized AI-focused blockchain. The platform aims to bridge gaps in data privacy and user autonomy by utilizing decentralized identifiers (DIDs) and verifiable credentials. DIDs enable users to manage their digital identities independently of centralized authorities, while verifiable credentials allow secure data sharing with explicit consent. These technologies are integral to MatchID, Matchain’s data aggregator, which simplifies digital identity management and facilitates interactions across multiple blockchains.

Petrix Barbosa, CEO of Matchain, described this development as a 'new chapter' for the blockchain community. Barbosa emphasized that while AI is a significant technological advancement, blockchain is equally transformative. He highlighted the powerful combination of AI and blockchain, noting that blockchain eliminates intermediaries, providing a secure and immutable environment for users and decentralized applications (DApps). AI, in turn, enhances data management, privacy, and security at scale.

Matchain’s AI-driven approach to data interoperability has led to the creation of an AI layer-2 rollup on BNB Chain, offering a cross-chain, cross-platform solution. This enables users to aggregate their identities and manage their data with greater sovereignty. Barbosa stated that blockchain prioritizes users, ensuring a frictionless experience. By leveraging blockchain, individuals can store private data in self-custody accounts, allowing AI models to generate accurate user profiles and reveal their digital footprint and economic value. This shift in control from data companies to individuals empowers people to 'own their digital lives and be compensated for it,' Barbosa added.

Matchain is not alone in merging AI with blockchain. The sovereign AI execution network Warden recently announced the alpha release of its AI product, the Artificial Intelligence Blockchain Interface, designed to offer developers seamless AI integration solutions. Companies like Booksie believe that blockchain and AI will revolutionize the self-publishing industry, enabling indie authors to regain control over their work and access valuable data.