According to Foresight News, the Aura Blockchain Consortium, launched by luxury brands such as Louis Vuitton and Prada, has appointed tech entrepreneur Romain Carrere as its new CEO and Secretary-General. The consortium was founded in 2021 by LVMH (Louis Vuitton, Tiffany & Co.), Prada Group, Richemont Group (Cartier), and OTB Group (Diesel). Mercedes-Benz Group joined in 2022.
Aura provides its member companies with NFT minting, Software as a Service (SaaS), and authentication features on a permissioned blockchain compatible with Ethereum.
