In 2024, celebrity-themed crypto tokens briefly soared before crashing spectacularly. Caitlyn Jenner's JENNER token, launched amid confusion, plummeted 98.5% in value, leading to a class-action lawsuit. Iggy Azalea's MOTHER token also saw a sharp decline, despite her efforts to promote it through an online casino and mobile service. Meanwhile, Haliey Welch's HAWK token faced insider trading allegations and a subsequent lawsuit. Other celebrities like Jason Derulo and Cardi B experienced similar token downturns, highlighting the volatile nature of celeb-backed cryptocurrencies.