#ChristmasMarketAnalysis

What solutions should be put in place now in the context of the Christmas 2024 market? Current Christmas market forecasts highlight that analyzing consumer trends and retailers' strategies is key.

In 2023, the Christmas market will see an increase in early shopping, with many consumers starting to shop in the early weeks of December. This is largely due to consumers wanting to spread out increased costs. increased in the context of inflation. Additionally, consumers aged 35 to 44 are the largest group participating in Christmas shopping, demonstrating the importance of targeting this customer group in marketing campaigns.

Key product categories during the Christmas season include gifts, food and beverages, with gifts at the forefront. Leading retailers such as Marks & Spencer, Amazon, and Tesco have dominated the market thanks to their promotions and competitive prices. Furthermore, consumers' return to in-person shopping shows a trend toward visual shopping experiences in the post-pandemic landscape.