#McDonald’s has teamed up with Doodles, a creative entertainment brand, to launch the "Good Mornin" campaign, blending fast food with digital art. The campaign features limited-edition McCafé holiday cups decorated with Doodles' pastel designs, adding a fun touch to customers' mornings.
In addition to the unique cup designs, the collaboration offers an interactive digital experience. When customers purchase a McCafé beverage through the McDonald's app, they unlock a "pack ripping" feature similar to collectable card openings. These digital packs contain Doodles-themed items like character accessories, avatar wearables, and exclusive animated content on Doodles' Stoodio platform.
The partnership also extends to physical merchandise, with co-branded apparel and accessories that combine McDonald's iconic branding with Doodles' artistic style. The campaign is further enhanced by a new song, “Good Mornin'” by Marley Bleu, produced by Pharrell Williams, who became Doodles' Chief Brand Officer in 2022.
This collaboration highlights McDonald's strategy to enrich its coffee offerings and engage customers through innovative, culturally relevant partnerships. By incorporating digital collectables and exclusive content, McDonald’s aims to provide a more immersive and enjoyable experience for its customers this holiday season.