The YANDI.ga project is a unique platform that combines the principles of gamification and WEB3 technologies, giving users the opportunity to become full-fledged participants in the creation and consumption of content. The authors of the concept, including Dimitri Ilin and Ian Koifmann, share an ambitious goal – to create an ecosystem for promoting brands, ideas, personalities and products. The application works as a kind of mix of entertainment, video and useful content, at the same time being a platform for companies and creators seeking to increase recognition and interact with their audience.
Name Idea and Concept
The name YANDI.ga stands for “Yes and No. Do it in Game”, which emphasizes the philosophy of the platform: all the interactives here are built in a game form, involving the user in the process of decision-making and participation. These decisions are not evaluative; different opinions, both majority and minority, are important. The user simply expresses himself, which opens the space for a real dialog with the brand or content creator.
Operating Principle and Content Strategy
The app works as a dynamic content stream (interactive feed) where users view short videos (similar to Instagram or TikTok formats). But the key difference is the added element of gamification and direct dialog. After each video, the user is asked a question, and by answering it, he influences what content will appear next. This allows the algorithm to select content that is as relevant to each user’s interests as possible, and to avoid intrusive content, for example, if a person is not interested in a particular genre of music or product category.
The main content areas on YANDI.ga include music, fashion, travel and sports. Ian Koifmann emphasizes that music is a powerful tool for bringing people together. “Music is an ideology that unites the whole world. We listen to it when we feel good or bad, when we are working or relaxing. It accompanies us in all circumstances, which is why the market for music is huge,” says Ian.
On the YANDI.ga platform, music takes center stage, becoming a means to promote young and little-known artists, helping them find their audience and build a community around their work.
Innovative Value for Advertisers
“One of the unique offerings of YANDI.ga is our model of interaction with advertisers, whom we call partners, and the users themselves are not just subscribers, but content creators” – explains Dimitri Ilin.
Such terminology emphasizes the departure from the traditional advertising model and the emphasis on mutual exchange of values. The interests of users are determined by direct dialog in accordance with the values of WEB3.
The platform gives companies the ability to understand audience needs and opinions as accurately and in real time as possible. This is not just focus groups, but rapid feedback from millions of users, which can be especially useful for B2C brands. For example, a car manufacturer can learn about potential buyers’ preferences for a model’s color or design before it goes into mass production. YANDI.ga provides advertisers with WEB3 tools that allow them to target users without invading their privacy, and this becomes a serious competitive advantage over traditional platforms where personalization is based on tracking user actions.
Monetization and Decentralization System
The financial model of the platform is based on tokenization. In the future, it is planned to release tokens for free sale. Advertisers will need to purchase Y&N tokens to post videos, which will create stable demand and ensure their value. Users will also receive Y&N tokens and reputation points (REP) for viewing content and participating in tasks. All participants develop a reputation level during the game. The higher the level, the more opportunities a user has in the YANDI.ga ecosystem. Some tokens are planned to be accumulated in a DAO-fund, which will make it possible to effectively regulate the value of Y&N tokens.
Decentralization in the project affects not only financial but also management processes. Gradually, project management functions will be transferred to the DAO, where users who have reached a certain level of involvement and reputation will be able to participate directly in all processes of the YANDI.ga ecosystem. This governance structure ensures real democratization of the process and transparency in decision-making.
At the moment the project is at an early stage, developing according to the roadmap and attracting tens of thousands of new users weekly. To scale the project globally, the YANDI.ga ecosystem is attracting strategic partners and investors who support WEB3’s vision.
Market Potential and Scaling Up
YANDI.ga targets a multi-million audience, especially those Telegram users who are already involved in the TON ecosystem. This is an audience that is used to decentralized services and is ready to test new technologies. The project founders estimate that YANDI.ga will be able to significantly increase Telegram’s share of advertising budgets thanks to precise targeting and user engagement.
The project also has the potential to become a global platform for young musicians, and with the expansion of content categories and the inclusion of new partners, for other industries as well. YANDI.ga aims to become one of the leading solutions for everyone who appreciates value-added content and wants to participate in the creation of its new format.
