Now on the Main Stage we have Cracking the Authenticity Code: Insights for Products and Brands. 🌟

What a great session so far from Jeremy Firster of @Cardano_CF, Alex Phelan from @merchadiseinc, Levan Mekhuzla from the Georgian National Wine Association, and Björn Heinze from @SmartPlacesX.

Alex Phelan emphasized that: "We're leverging blockchain authenticity to deliver more immersive customer experiences." ⛓️

While Levan Mekhuzla iterated that: "As the first to authenticate wine using blockchain records, Georgia is prioritizing transparency to build customer loyalty and trust." 🤝

What a great session so far at the #CardanoSummit2024! 👏