Worldcoin, the blockchain-based iris-scanning identification project, is rebranding to "World" and launching Orb 2.0, a premium identity verification service. According to Coindesk, the project's executives made the announcement at a media event. Orb 2.0 will be available in Buenos Aires and Mexico City, with plans to expand to other locations. The orbs will be placed in high-traffic areas such as coffee shops, making it easier for people to verify their identities. The rebranding and introduction of Orb 2.0 are part of World's mission to create a global identity system that is inclusive and accessible to everyone.