**News Flash: Sweat Economy Puts a Price on Physical Activity**

New research from Sweat Economy, a move-to-earn (M2E) project, reveals that walking 10,000 steps daily could be worth up to $6.25, translating to over $2,280 annually. Academics from the University of Birmingham helped quantify this, suggesting a median value of $3.96 per person per day.

Sweat Economy co-founder Oleg Fomenko likens this "movement economy" to the $7 trillion attention economy, emphasizing its untapped potential. The study also highlights benefits for governments and employers, valuing an active day at $1.96 and $4.38, respectively.

Launched in the U.S. in 2023, Sweat Economy rewards users with SWEAT cryptocurrency for their physical activity, aiming to create a profitable market around being active.