BlockBeats news, August 15, according to Cointelegraph, crypto influencers who use fake followers, views and likes to increase their social media influence may face fines from the US consumer protection agency, which has just formulated new rules to combat fake reviews.
The US Federal Trade Commission (FTC) said on August 14 that its commissioners voted 5-0 to pass the new federal regulations, which will take effect within 60 days of publication in the Federal Register. This means they may take effect in October.
These rules prohibit anyone from "selling or buying false social media influence indicators", including followers or views generated by robots or hijacked accounts.
US advertising lawyer Rob Freund said on social media, "Any increase in views, saves, plays, subscriptions, likes, etc. through non-real means violates the new rules."