🎮 #Esports takes the spotlight at the 19th Asian Games in Hangzhou, China, with Tencent playing a major role in 4 out of 7 multiplayer titles! 🏅
- China hopes to boost national pride & Tencent aims to grow its entertainment portfolio
- Esports seen as a key part of post-Covid comeback, monetizing through sponsorships, merch sales, broadcasting rights & more
- Tencent co-developed an esports hotel in Hangzhou, with 90% occupancy rates this year
- Esports still a small fraction of Tencent's $80bn annual sales, but feeds into core games business & adjacent areas
What do you think about the rise of esports in China & its impact on the economy? Share your thoughts below! 🤔💬