🚀 **Crypto Firms Under the Microscope: FCA's New Guidance** 🚀

The UK's Financial Conduct Authority (FCA) has rolled out fresh guidance for crypto firms on advertising practices. Since October 2023, the FCA has been helping the industry comply with new promotional regulations.

🔍 **What Did They Find?**

- **Cooling-off Period:** Clear info on a 24-hour cooling-off period is a must.

- **Risk Warnings:** Personalized warnings are essential.

- **Due Diligence:** Focus should be on UK regulations, not just global standards.

💡 **Key Takeaway:** Firms should engage directly with the FCA to improve standards.

Got thoughts on these new rules? Drop a comment below! 👇

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