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BlackRock Expands into Cryptocurrency with New Ventures

BlackRock, a leading investment management company, is making significant moves in the cryptocurrency space. Its subsidiary, Securitize Japan, has partnered with Phillip Securities' Japanese subsidiary to support the issuance of security tokens for Sony's upcoming movie, "Hero Island." This collaboration enables consumers to invest in the film via digital securities, with Securitize Japan providing the issuance technology.

Investors can purchase tokens in small batches, starting at 100,000 yen (approximately $629), with sales beginning next week. Token holders will share in the film's revenue, including box office earnings, video and broadcast sales, and value-added bonuses. Additionally, investors may receive exclusive benefits, such as participating in extra scenes, attending the premiere, and receiving promotional materials.

This innovative approach offers a new way for investors to engage with the entertainment industry through digital securities. BlackRock's influence and investment in cryptocurrency are transforming the landscape, making it an exciting space to watch.

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