Sony Group's crypto trading service operator, Amber Japan, has officially rebranded to S.BLOX as of July 1. The Tokyo-based company, known for managing WhaleFin, plans to collaborate with Sony Group businesses on crypto trading expansion. The rebranding follows its acquisition by Quetta Web, a Sony Group Corporation subsidiary. S.BLOX also announced significant renewals to its WhaleFin service, including a user interface overhaul and new app releases. These updates aim to improve the service and enhance user-friendliness. The service renewal is part of Sony's expansion into the crypto market to maintain industry competitiveness.