$HIGH Highstreet (HIGH) is an innovative cryptocurrency that underpins a unique metaverse-based MMORPG. Originally launched in October 2021, Highstreet combines elements of gaming, virtual reality, and e-commerce, creating a seamless blend of physical and digital experiences. The project evolved from LumiereVR, a company co-founded by Travis Wu and Jenny Guo, which initially focused on enhancing retail experiences through VR technology.
Highstreet sets itself apart by enabling the purchase of in-game items represented as ERC-721 non-fungible tokens (NFTs). These items can be used within the game and, if purchased wholly as NFTs, can be redeemed for physical products in the real world. This dual utility bridges the gap between virtual and tangible assets, making it a distinctive player in the gaming and blockchain spaces.
The platform employs a bonding curve to ensure liquidity and automated price discovery, which helps maintain a fair and dynamic marketplace. The marketplace's authentication process ensures that only verified sellers can participate, adding a layer of trust and security for users.
Highstreet’s governance token, HIGH, is based on the ERC-20 standard on the Ethereum blockchain. The token saw significant interest upon its launch, with prices spiking due to the anticipation around the game's alpha and subsequent beta releases. Trading for HIGH is available on several exchanges including Uniswap, PancakeSwap, and LBank.
The project aims to provide brands with new avenues to reach younger audiences through in-game presence and limited-edition digital items. With a total token supply of 100 million, Highstreet continues to grow, leveraging the expertise of its founders and the innovative intersection of VR, gaming, and blockchain technology.
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