Argentina has become a key market for the World project, focused on biometric identification, with over 2.2 million registered users. This growth comes despite criticism and opposition from regulatory authorities.
Argentina as the Center of World’s Popularity
The World project, aimed at identity verification using biometric data, is experiencing a surge in popularity in Argentina. Out of over 7 million total registered users, Argentinians account for a significant portion – more than 2.2 million. Users are attracted by rewards in the form of WLD tokens, the project’s official cryptocurrency.
However, this growth has not been without controversy. Regulatory authorities in Buenos Aires fined the project $200,000 for violations of national consumer protection laws, including errors in customer communication.
Expansion Plans Despite Criticism
Despite regulatory pressure, Argentina remains a key market for World. In June, the project announced plans to deploy more than 50 iris-scanning devices, known as Orbs, across ten Argentine cities. Two of these locations will also focus on educating the public about the project’s goals.
Recently, the company intensified its activities with a pilot program aimed at simplifying user registration for biometric data. In collaboration with the delivery company Rappi, World plans to introduce home-based Orbs, allowing users to register directly from their homes.
Backlash in Chile and New Plans in Argentina
This announcement sparked controversy in Chile, where authorities began investigating Rappi’s activities. According to the company, however, the pilot program is limited exclusively to Argentina.
World also plans to sell Orbs to third parties, enabling them to conduct their own registration campaigns. These third parties would earn commissions based on the number of registered users.
Expansion into Brazil
Beyond its growth in Argentina, World has achieved another major milestone by launching operations in Brazil. In São Paulo, 10 locations are now equipped with Orbs for public use.
The project continues to expand its reach across Latin America, despite criticism and challenges in the region.
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