#ILOVE$TRUMP The Trump meme coin was launched on January 17, 2025, three days before Trump was inaugurated as president of the United States. The lack of a public announcement initially led to concerns that the cryptocurrency was a scam and might have no association to the president-elect.[4] Several hours later, Trump announced $TRUMP on his
#X and Truth social accounts.[5] The meme coin website described it as the "only official
#Trump:ILOVE$TRUMP Trump memeIts logo is a cartoon image of Trump raising his fist after surviving the attempted assassination in July 2024.[8] A disclaimer said that the coin was "not intended to be, or the subject of" an investment opportunity or a security and was "not political and has nothing to do with" any political campaign, political office or government agency.[7] The terms of the offering prohibit coin buyers from joining any class-action lawsuits against the project and assert indemnity against any claims.[9] Trump promoted the coin on the night of its ICO while a "Crypto Ball" was underway.[10]
After its launch, its price soared by over 300% overnight.[11] Within two days, it became the 19th most valuable form of cryptocurrency in the world, with a total trading value of nearly $13 billion, and a total of $29 billion worth of trades based on a $64 value of each of the 200 million tokens issued by the afternoon of January 19th. The New York Times reported that Trump affiliates controlled an additional 800 million tokens that, hypothetically, could be worth over $56 billion, potentially making Trump one of the richest people in the world at an estimated net worth of $63.8 billion.[12] On January 19, 2025, Trump's wife Melania launched her own meme coin, $Melania.
A March 2025 Financial Times analysis found that the crypto project netted at least $350 million ($314 million from the sale of the tokens and $36 million from fees).[