Aptos Labs Partners with NBCUniversal for Web3 Fan Experiences
Aptos Labs and NBCUniversal have inked a long-term development agreement to bring innovative Web3 fan experiences, customer loyalty programs, and gaming to the entertainment giant. Aptos, which has a proven track record in enhancing fan engagement for major Universal films, is set to expand on NBCUniversal's prior Web3 initiatives.
The collaboration aims to build on previous successes, such as "Free Renfield the Game," which Aptos developed in March 2023. Based on the film "Renfield," the game allowed players to search for bugs that granted superhuman abilities and match them to scenes from the movie, with prizes including collectible digital art.
In September, Aptos took its Web3 efforts further by creating behind-the-scenes media, augmented reality filters, digital art, and prize opportunities for ticket purchasers of "The Exorcist: Believer" through the Fandango service.
NBCUniversal's embrace of Web3 technology is evident in other offerings as well. Greg Reed, Universal Pictures' vice president of technology partnerships, commented on the evolving landscape: "Today's media and entertainment landscape is rapidly changing, with fan experiences and preferences driving a lot more of those shifts than in previous eras." NBCUniversal, owned by telecommunications giant Comcast, includes DreamWorks film studio and the Peacock streaming service in its portfolio.
Aptos, led by former Meta executives Mo Shaikh and Avery Ching, launched a proof-of-stake blockchain in October 2022. This blockchain uses a programming language developed for Meta's Diem stablecoin project.