According to Odaily, NFT project Azuki has announced the appointment of veteran entertainment executive Steve Chung as its Chief Operating Officer. Chung aims to leverage his professional expertise from Hollywood and Silicon Valley to expand Azuki's fan base and revenue. The company is seeking to diversify its operations beyond digital collectibles.

Prior to joining Azuki, Chung served at Fox Corporation and held the position of Chief Global Officer at South Korean entertainment giant CJ ENM Entertainment. His experience in the entertainment industry is expected to be instrumental in Azuki's expansion plans. The move is seen as a strategic step for Azuki as it aims to broaden its reach and diversify its business model.