TL;DR: Revolutionizing Web3 marketing, iExec releases new developer tools that enable Privacy-Enhanced Marketing, prioritizing user privacy and consent control.
Traditional Web2 marketing has repeatedly proven to be a failure in safeguarding privacy and obtaining consent. The pursuit of never-ending performance optimization has led to invasive data collection practices, opaque algorithms, a blatant disregard for user rights, and the implementation of data monetization mechanisms that never benefit the user.
This is one of the main reasons why an increasing population of tech-savvy users gravitate towards Web3 solutions. However, the new Web3 paradigm, where users authenticate and connect to services using wallet addresses, has led to direct marketing becoming exceedingly challenging for Web3 companies.
Can technology enable a web3 version of digital marketing that ensures user privacy and provides full control over consent?
To tackle these obstacles, iExec has developed an innovative approach that transforms how marketing actions can be run in Web3. Our solution empowers decentralized apps and their users by fostering consent, preserving privacy, and building powerful and secure connections.
What is Privacy-Enhanced Marketing (PEM)?
Keeping in mind the top challenges Web2 and Web3 face today, iExec has developed an innovative approach. It is based on the following principles:
User consent management mechanisms should be used to ensure that users explicitly authorize sharing their personal data with third parties.
Secure Data Sharing Protocols powered by confidential computing can facilitate secure data sharing between users and third parties.
Privacy-Preserving communication channels should be used to enable third parties to communicate with users without directly accessing users’ personal data.
Marketing techniques should enable targeted marketing campaigns without exposing users’ personal data.
Users should be able to monetize their engagement with direct marketing campaigns by earning rewards, such as cryptocurrency or utility tokens.
Users should be incentivized to share their preferences and interests while maintaining control over their privacy.
Introducing New iExec Developer Tools
Our new developer tools iExec DataProtector and iExec Web3Mail were designed to give developers a seamless experience for integrating the following capabilities into their DApps:
iExec DataProtector means users can allow a decentralized application to use their data without having to reveal the data itself.
The iExec DataProtector tool provides users with unparalleled ownership over their data. Their personal information remains secure and under their control, giving them the confidence to explore and engage with DApps without compromising their privacy. It works thanks to Confidential Computing end-to-end encryption combined with blockchain.
As an npm package, it has never been so easy to implement this technology into your app!
iExec Web3Mail makes it possible to email registered Ethereum account holders without knowing or storing their email addresses.
Developers will be able to integrate this in a few clicks, using the npm packages.
What would this look like in practice? Dapps can now email an Ethereum account holder without knowing their email address. Imagine sending important notifications, updates, or even marketing emails directly to your Ethereum account users all while keeping their email address completely anonymous. This is a real game-changer for Web3 user engagement.
This is the future of marketing in Web3!
Together, we have an incredible opportunity to shape a Web3 ecosystem that prioritizes, user-centricity and the seamless integration of privacy and rewards in communication channels.
Learn more with the documentation and example application demo:
➡️ https://tools.docs.iex.ec/overview/use-case-demo/privacy-enhancing-marketing
