UFC AND VECHAIN TEAM UP TO GROW SUSTAINABILITY APPLICATION ECOSYSTEM — ‘VeBetter’
The follow is a press release by the UFC about our partnership upgrade. The original link can be found here.
[Las Vegas, Nevada, Sept. 11, 2024] — UFC, the world’s leading mixed martial arts organization, is proud to announce a strategic upgrade to its global marketing partnership with VeChain, a leading enterprise-grade blockchain, as the pair join forces to advance the VeBetter ecosystem — a blockchain application platform running on the VeChainThor blockchain. The collaboration underscores UFC’s commitment to helping drive innovation and advance sustainability goals using cutting-edge technologies.
VeChain’s VeBetter ecosystem uses decentralized applications (dApps) to incentivize sustainable actions, rewarding users with B3TR tokens for their activities. By recording, or ‘tokenizing’ sustainable actions on blockchain, VeChain helps create economic value that would have otherwise gone unrealized and lays technological foundations for a more circular economy. The app platform is focused on real world impact and aims to make blockchain more tangible for everyday users.
“UFC is excited to partner with VeChain to raise awareness for our large global audience as to the transformative potential of blockchain technology through the VeBetter ecosystem” said Nicholas Smith, Vice President, Head of International Business Development, TKO Global Partnerships. “Working together, we can support VeChain’s vision of driving meaningful change and creating a positive impact.”
The transparency and efficiency offered by public blockchains make them invaluable tools for the future of sustainability in business. The VeBetter ecosystem, developed in collaboration with Boston Consulting Group (BCG), positions itself at the forefront of this movement, offering innovative solutions for enterprises to engage with, or create more transparent sustainability investment vehicles, such as with Environmental, Social, and Governance (ESG) funds, the assets of which are currently valued at $8 trillion, projected to reach up to $30 trillion by 2030.
“This campaign represents a significant step forward in our mission to leverage blockchain for the greater good,” said VeChain CEO, Sunny Lu. “With BCG’s support and UFC’s massive global reach, we are opening doors to users, enterprises. and institutions, helping drive adoption of this new app platform, while creating new financial instruments that solve deeply ingrained challenges.”
About VeChain
Founded in 2015, VeChain is a global leader in enterprise blockchain solutions. Its platform, VeChainThor, facilitates the tokenization of assets and the adoption of blockchain technology across various industries. In collaboration with Boston Consulting Group, VeChain launched the VeBetter ecosystem, a sustainability platform that incentivizes and rewards stakeholders for engaging in sustainable activities.
For more information about VeChain and the VeBetter ecosystem, visit vechain.org or explore the platform at vebetter.com
About UFC
UFC is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 283 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.
Media Contact:[press@vechain.org]
UFC AND VECHAIN TEAM UP TO GROW SUSTAINABILITY APPLICATION ECOSYSTEM — ‘VeBetter’ was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story.
