According to CoinDesk, cryptocurrency custody firm BitGo has launched a new service aimed at simplifying the management of digital assets for foundations and organizations. This service is designed to address the fragmented landscape of token management, providing a one-stop, regulated, and insured custody platform for seamless digital asset vesting, unlocking, and on-chain activities. Among the first customers of this service are protocols like Worldcoin, LayerZero, Sui, and ZetaChain.

BitGo's custodial token management service operates within the regulated confines of BitGo Trust, the firm's qualified custodian offering. The Web3 ecosystem has evolved significantly, moving beyond simple digital asset transactions on a blockchain to a programmable economy where new protocols can be created, tokenomics invented, and tokens minted with just a few lines of code. This evolution has led protocol builders to focus primarily on refining technical details around tokenomics and validator steps while aiming to grow adoption and justify their value propositions to venture-capital backers.

Thomas Chen, head of sales at BitGo, highlighted the challenges faced by these firms in managing their tokens. He noted that the fragmented landscape includes a mix of non-custodial wallets, web-only solutions, and the need to use smart contracts for distribution. This complexity requires protocol builders to establish multiple relationships and manage several integration points, all while striving for a successful mainnet launch. Chen described this situation as a 'tactical nightmare,' emphasizing the need for a streamlined solution like BitGo's new service.