According to Foresight News, SocialFi platform RECRD has announced the completion of a $4 million funding round. The investment was led by the Sui Foundation, with participation from notable figures such as Netflix co-founder and CEO Mitch Lowe, six-time NBA All-Star Mitch Richmond, Hollywood.com's Jeffery Schoonover, and Alphabit Fund.

RECRD offers a unique feature that allows creators to tokenize their videos in real-time and convert them into NFTs. This enables creators to monetize based on view counts rather than follower numbers, allowing them to earn advertising revenue more effectively.