The only reason why i suggest to do proper research before you buy a new coin and always suggest not to chase a coin right after the launch.
$NOT down 50% since the launch.
Since Not coin is coming on Binance Here is what you should do when a new token launches on exchange
1- Find out if there was an ICO (initial sale) for the coin. If there was any what was the sale price.
2- What will be the total supply of the coin and how much is circulating at the time of launch.
3- What sector of the technology they're focusing on? is it Ai , ecosystem, gaming ,layer 1 or 2 or any other crypto narrative .
4 - Once you get all the info wait and see at what price the coin is launched. Compare the gap between the ICO price and the launch price.
5- What's the marketcap of the coin at the time of launch. If it's too high it's not worth buying right at the launch. it's most likely launched at higher prices and people who got the presale or free airdrops will rush to cash out.
6- Make sure the price is not too high from the ico price and marketcap is less than $400 million.
7. Find out if it's purely a new coin or already trading on other exchanges.
8. Find out if there was a free airdrop of this token. As per available information so many #notcoin tokens have been airdropped to people and there was a launchpool as well Once you find out all of these details.
Now ask yourself should i chase this coin right after it launched or not? My personal suggestion to you :
Don't even buy a coin right after it launched - Watch the price action for a few hours - Let the coin build a base price. Make your decisions . Keep learning, Stay safe!!