**Tech Giants Struggle with AI Investments in Q2 2024**

The world's leading tech firms reported disappointing earnings for Q2 2024, with only a few exceptions. Companies heavily invested in generative AI, like OpenAI and Google, are seeing diminishing returns as mainstream consumers and enterprise clients show lukewarm interest.

- **Generative AI Fatigue**: Despite launching advanced models like GPT-4, OpenAI faces operating losses without new funding. Google's latest chatbot, despite being the smartest, went largely unnoticed by the public.

- **AGI Uncertainty**: Firms like OpenAI and Anthropic focus on developing Artificial General Intelligence (AGI), but there's no scientific consensus on its feasibility. This uncertainty makes continued investment risky.

- **Market Reactions**: Amazon's stock dropped 9% after CEO Andy Jassy emphasized AI over profits, highlighting a disconnect between tech executives and shareholders.

As we move through 2024, the big question is whether the AI sector can stabilize or if tech giants will pivot away from generative AI.