Elon Musk, the owner of X (formerly Twitter), recently updated his profile name to "Kekius Maximus" and changed his avatar to an image of Pepe the Frog dressed in gladiator armor.

The name "Kekius Maximus" appears to be a blend of "kek"—a term used in gaming circles to denote laughter, similar to "lol"—and "Maximus," likely referencing the protagonist from the film "Gladiator."

Pepe the Frog is a meme character that has been associated with various internet cultures.

Musk's profile update has had a notable impact on the cryptocurrency market. Following his changes, the value of a meme-inspired cryptocurrency token named Kekius Maximus surged by 500-800% within 24 hours.

This incident underscores Musk's significant influence on digital culture and cryptocurrency markets, where his actions often lead to substantial market movements.