McDonald's is diving into the NFT world with its new collaboration with Doodles, a media franchise that started as an NFT project. Launching on November 18, the "GM Spread Joy" campaign will feature limited-edition McCafé cups adorned with Doodles-inspired art. Customers can also win digital wearables and animated content via the McDonald's app, which offers a unique "pack ripping experience" akin to collectible card sets.

This partnership is supported by social media challenges on TikTok and Instagram. Doodles, which debuted in 2021, has expanded into a media franchise, releasing its first animated film in September.