During the Dubai Blockchain Week, Jeff Li was appointed by Binance to be their new Vice President of Product
The company wanted to make better use of Web3 technologies and to that end has appointed Jeff Li as Vice President of Product.
Joining Binance, Li had worked at a major centralized exchange as Global Head of Centralized Finance (CeFi) Product.
He then worked at manipulating product areas ranging from retail, institutional finance, and AI to deploying them into financial services, innovating.
He also held positions on the TikTok Money and Compliance Platform, and O&O at Instagram and Twitch and Oracle managed large-scale product and growth.
With his vast work experience, he is aligned with Binance’s strategy of growing Web3 adoption and improving access in the crypto landscape.
There has been no surprise in the support of the Executive team of Binance in the appointment of Li.
Richard Teng, CEO of Binance, stated: “We would be happy to bring Jeff on board. He has got great product development experience having worked with some of the best companies in the world delivering creative products.”
Binance’s Chief Executive Officer further stated that under the direction of Li, the Company shall be able to continue the ‘Good vision of creating more blockchain products that will be suitable for the global cryptocurrency population’.
In line with Binance’s Product Development Strategy
In his new position, Li will be responsible for the development of the company’s product portfolio strategy in trading, payments, and Web3.
His targets include encouraging greater use of Web3 technology by targeting more aggressive reduction in entry barriers and embracing greater adoption.
Li voiced his reasons for coming to Binance by saying that: ‘My foremost reason has always been to develop solutions that are beneficial and enjoyable to people. This approach made the decision of joining Binance very easy for me.’
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