Meta, a social network company with nearly 4 billion users, is experimenting with facial recognition technology to tackle fake celebrity scam ads on its platforms. Initial tests with a small group of celebrities have shown promising results, leading Meta to plan a trial with 50,000 public figures in the upcoming weeks. The system compares ad images to the celebrities' Facebook and Instagram profile pictures to identify scams, blocking them if confirmed. Celebrities like Elon Musk and Oprah Winfrey have been impersonated in such scams, often involving crypto investments. Meta's efforts aim to combat cyber criminals' sophisticated tactics in stealing personal information and money. The company will notify targeted celebrities about the protection measure and allow them to opt-out. Despite recent legal issues, Meta assures the deletion of facial data used in scam detection and plans to utilize facial recognition for identity verification and account recovery. Read more AI-generated news on: https://app.chaingpt.org/news