Moo Deng, a two-month-old pygmy hippo from Thailand, has gone viral due to her charming antics and engaging social media presence. Her rise to fame began when her caretaker, Atthapon Nundee, started posting videos of her on platforms like TikTok and Instagram. These videos showcased her playful behavior and adorable features, which resonated with viewers and quickly amassed millions of views. Moo Deng's large eyes and pudgy body evoke "baby schema" traits that trigger nurturing instincts in humans, making her particularly appealing13.The viral nature of Moo Deng has also led to significant commercial opportunities. Her popularity inspired various brands to create merchandise and themed marketing campaigns, including makeup tips from Sephora Thailand and bakery items inspired by her likeness14. The zoo plans to launch a line of Moo Deng merchandise and has even patented her image to benefit financially from her fame35.Regarding the Moo Deng coin, a cryptocurrency inspired by her viral status, it surged dramatically in value shortly after its launch. Within 24 hours, the coin's value increased by over 90%, making it one of the fastest-growing meme coins of the year. A user who invested approximately $1,300 saw their investment skyrocket to over ₹12 million (around ₹100 crore) within just two weeks2. This phenomenon highlights how internet culture can rapidly influence financial markets, particularly in the realm of cryptocurrencies

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