Social media giant X has stopped collecting personal information from European users to train its artificial intelligence (AI) systems, following a probe by Ireland’s Data Protection Commission (DPC). The suspension comes after concerns were raised that the company’s data practices may infringe on the General Data Protection Regulation (GDPR), according to a statement by the DPC on Friday.

The investigation was launched in response to eight complaints lodged by European countries spearheaded by the advocacy group None Of Your Business (NOYB). NOYB accused the firm of violating GDPR rules through failure to obtain explicit consent from users and lack of transparency in collecting data.

Irish regulators intensify scrutiny of X’s data practices

DPC in Ireland is looking into whether the company’s data processing activities are in line with GDPR. Des Hogan, DPC chairperson said that this pause in collecting information is part of an ongoing investigation. He stated that this move is significant as it safeguards the rights and freedoms of X users across the European Union and the European Economic Area (EEA).

The DPC has been investigating more countries as they come forward with their concerns on how much information the platform gathers. These methods involve using personal details to train artificial intelligence models which have attracted much attention since they fail to fulfill GDPR requirements such as clear user consent and openness in handling data.

X pledges continued cooperation with authorities amid scrutiny

In response to prohibition, the platform maintains that it will work hand in hand with the DPC on matters regarding its AI projects such as Grok. The firm commented that it has been collaborating with this organization since last year and will continue doing so.

According to NOYB and some other European bodies who raised complaints, the platform may have been non-transparent in its practices and also failed to meet strict consent requirements under GDPR. According to NOYB, X should have told users more about what information was being collected from them and obtained explicit consent before using their data for training artificial intelligence systems.

As more investigations are carried out; DPC will probe deeper into whether or not the platform complies with GDPR during different stages of data processing related to AI training. If found guilty by this investigation it could mean major changes for the platforms operation within Europe and even set an example for handling user information by technology firms across the region.