Lamborghini has formed a partnership with Animoca Brands to create a new gaming experience in the metaverse. The famous Italian luxury car brand is ready to offer unique experiences to its fans and customers.
Lamborghini and gaming in the metaverse of Animoca Brands
Animoca Brands, the company that promotes digital property rights for gaming and the metaverse, has announced the new partnership with Lamborghini.
We are thrilled to announce our partnership with @Lamborghini!
Together, we will drive digital vehicle culture forward to shape the future of brand engagement in the automotive industry.
@TheMotorverse is in on it 
Wen Lambo 
https://t.co/uBy9vfO7EE pic.twitter.com/BeIFuCZ9vu
— Animoca Brands (@animocabrands) August 8, 2024
“We are excited to announce our collaboration with @Lamborghini! Together, we will advance the digital culture of the vehicle to shape the future of brand engagement in the automotive industry. @IlMotorverso is involved. Wen Lambo”
The shared goal is to offer unique experiences to Lamborghini fans and customers, marking automotive excellence with cutting-edge technologies.
In fact, Lamborghini and Animoca together also aim to shape the future of brand engagement in the automotive sector.
To achieve this mission, bull and bear have been chosen as exclusive partners for this initiative, the creative design studio Gravitaslabs and the tech company Motorverse.
Lamborghini enters gaming in the metaverse with Animoca Brands, Motoverse, and Gravitalabs
The leading Web3 company, Animoca Brands, has therefore managed to conquer even Lamborghini.
Animoca Brands leverages blockchain to provide digital property rights to consumers around the world and contribute to the creation of an open metaverse.
The company develops and publishes a wide portfolio of products, including original games such as The Sandbox, PHANTOM GALAXIES
, Life Beyond, and Crazy Defense Heroes. Not only that, there are also products that use popular intellectual properties from the world of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP and Formula E.
Among the two special partners chosen for Lamborghini and the metaverse, there is also Motorverse, which is an open ecosystem and a global community for digital vehicles, racing games, and motorsports.
Here, car and motorcycle enthusiasts, motorsport fans, and players can collect and trade officially licensed digital vehicles, play and compete in a growing range of racing games, developed in collaboration with leading car brands, top motorsport IPs, such as MotoGP, Formula Drift, Formula E.
On the other hand, there is Gravitaslabs which is a creative design studio, as well as a tech company that manages an interactive and immersive marketing platform used by iconic global brands.
With Gravitaslabs, brands create a new audience and business from Web3, using blockchain technology, NFTs, and digital products and gamified eCommerce solutions. Gravitaslabs, with its partners Lightlink, Meta-Stadiums, and Rarible, serves companies in the automotive, entertainment, sports, and fashion sectors.
The NFT collections
The news today brings Lamborghini into the metaverse sector, but the famous Italian automotive brand has been traveling in the NFT sector for some time.
And indeed, there are already several Lamborghini NFT projects. Among the various, in February 2022, Space Time Memory was launched, a series of five photographs of a Lamborghini Ultimae taking off towards the stars and celebrating human exploration in space.
Here, the Swiss artist Fabian Oefner has created the compositions from real elements, capturing more than 1,500 individual parts of a real car.