Social messaging application Telegram mini-game Catizen announced that it is entering the third phase of its development, according to a recent interview with TON Innovators.

The game has surpassed expectations in achieving its Phase 1 and Phase 2 goals. During these phases, the In-App Purchase (IAP)+In-App Advertising (IAA) self-sustaining business model was introduced, the game engine and SDK were launched, and the project has developed into one of the largest communities. Phase 3 will involve the establishment of a mini-game center, a token airdrop, and the transition to a decentralized Catizen Ecosystem.

Furthermore, Catizen intends to enhance its community benefits by introducing various incentives for CATI holders. This includes open task rewards, allowing CATI holders to earn tokens from other projects by completing designated tasks. Additionally, as mini-games gain community recognition, they will be included in the Catizen Launchpool. 

CATI holders will then have the opportunity to participate in the Launchpool by staking their tokens and earning additional tokens from popular games. These initiatives aim to build a strong and rewarding ecosystem for users.

Catizen’s Business Model Facilitates User Transition To Web3  

It is a play-to-earn game that integrates AI, GameFi, and metaverse components. In the game, players manage a virtual city of cat citizens and earn CATI tokens by engaging in activities such as building infrastructure, completing daily tasks, and participating in events. The game includes non-fungible token (NFT) features, with each cat citizen represented as an NFT that can be traded or sold. Players can convert in-game coins to CATI tokens during airdrops on The Open Network (TON).

Currently, the game boasts over 10 million active players and has generated more than $10 million in in-game revenue as of May.

According to Catizen, the project has transformed the traditional IAA and IAP business model from Web2 into a new model combining In-App Blockchain (IAB) and IAP. The company helps users navigate on-chain interactions, educates Web2 users on connecting wallets, and gradually transitions them to Web3, using their existing gaming habits to advance to higher game levels. Its core business model focuses on educating users and helping them become familiar with Web3.

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