On Tuesday, July 30, Vice President Kamala Harris revealed a massive $50 million ad campaign leading up to the Democratic National Convention (DNC). This is the first major advertising effort since Harris became the probable Democratic nominee for the 2024 presidential election.
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The new campaign is also a direct response to a 30-second ad from former President Donald Trump that targeted Harris earlier the same day.
Kamala Harris Launches $50 Million Ad Campaign Ahead of DNC
The first ad in Kamala Harris’ $50 million campaign, titled “Fearless,” highlights her extensive legal experience and tenure as Vice President. It portrays Harris as a strong advocate for the American people, focusing on her vision for a future where everyone has the opportunity to thrive. Harris emphasizes that the campaign is about fighting for a better future where seniors can retire with dignity.
The ad also outlines her career achievements, including her roles as a prosecutor and California Attorney General. It underscores her reputation for confronting bullies, criminals, and special interests. Jen O’Malley Dillon, Harris’ campaign chair, supports this narrative, asserting that Harris has consistently stood up to powerful adversaries throughout her career.
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Dillon further asserts that Harris is well-equipped to challenge Donald Trump, describing him as a “convicted felon” who has exploited working people and undermined rights. She believes Harris is uniquely positioned to defeat Trump and address these issues effectively.
Trump Targets Harris with New TV Ad
On July 30, former President Donald J. Trump debuted his first television ad targeting Kamala Harris. The 30-second spot features footage of Harris dancing alongside scenes of migrants crossing the border. It criticizes her performance as the “border czar,” attributing millions of border crossings and a quarter-million fentanyl-related deaths to her tenure. The ad concludes with the tagline, “Failed. Weak. Dangerously Liberal,” shown over Harris dancing at a hip-hop anniversary event.
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This ad represents Trump’s initial major TV campaign push since Harris became the likely Democratic nominee. It focuses on holding Harris accountable for alleged failures in border security and public safety. Additionally, Trump’s campaign has secured a two-week ad reservation starting July 29, targeting six key battleground states.
In a related move, Trump announced at the Bitcoin Conference on July 27 that he plans to shake up the SEC by firing Gary Gensler on his first day in office.
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