Bitcoin is becoming a popular treasury asset among private and public companies, with MicroStrategy leading the pack, holding over 1% of the Bitcoin supply. Other companies, including Coinbase, Tesla, and Mercado Livre, also hold Bitcoin in their treasuries. The total Bitcoin held by companies is approximately 3.87% of the total supply. This trend has been fueled by the launch of Bitcoin ETFs in the US and the cryptocurrency's potential as a hedge against inflation. However, Bitcoin's volatility remains a challenge for corporate adoption.