Binance Appoints CEE General Manager Kyrylo Khomiakov as Regional Head for CEE & Central Asia
Main Takeaways
Binance has promoted Kyrylo Khomiakov, its Central and Eastern Europe (CEE) General Manager, to Regional Head for both CEE and Central Asia. In this role, he will work to enhance Binance’s product delivery, growth, education initiatives, fiat channels development, and user experience.
Kyrylo's appointment is in line with Binance's focus on building a local presence, demonstrating a commitment to trust-building with users and fostering strong partnerships in these key markets.
Having previously served in various leadership roles and proving his capabilities at Binance since 2022, Khomiakov, with his deep understanding of local markets, is set to guide development across 14 countries.
We are excited to announce that Kyrylo Khomiakov, Binance’s Central and Eastern Europe (CEE) General Manager, has been appointed the Regional Head for both the CEE and Central Asia. Kyrylo will steer teams across these markets to enhance the delivery of Binance's products and services, placing a particular emphasis on company growth, education initiatives, fiat channels development, and optimizing the user experience in these key markets.
Kyrylo will work to fortify Binance's industry leadership, oversee marketing strategy, and foster constructive dialogue with governmental and public entities in both CEE and Central Asia markets.
User Focus And Integrity
Richard Teng, Binance's regional head, said that in his previous roles with Binance, Khomiakov has demonstrated exceptional leadership and always operated with a user-focused mindset and unimpeachable integrity. Teng added: “These diverse and truly unique regions are critical to our company. Having Kyrylo, who possesses a deep understanding of these local markets and plays an integral role in the Binance organization, taking responsibility for these regions is crucial. This appointment will ensure an effective allocation of our resources to uphold our position in this part of the world."
Kyrylo Khomiakov joined Binance in January 2022, initially taking responsibility for the Ukraine market. Within a year, he proved his mettle by effectively developing the market, executing global marketing strategies, and establishing strong relationships with government and public entities. Given his success and the valuable experience he gained, his responsibility has expanded to cover the entire Central and Eastern Europe (CEE) region. He will now guide development across 14 countries in both the CEE and Central Asia.
Building Trust in Key Markets
"We keep our users as our top priority. We're focused on building a local presence in CEE and Central Asian countries. This way, we can build trust and create products that help our users every day. Trust isn't a one-off thing, but rather the result of a daily commitment from our team. We want a strong partnership with our users, and for that, trust is key," said Kyrylo Khomiakov. “I'm truly excited about having the opportunity to aid the industry's expansion and develop these efforts in more regions.”
Prior to joining Binance, Khomiakov assumed leadership roles in various banking, fintech, and government organizations, bringing with him over 15 years of experience in the field. Notably, prior to Binance, he served as the CEO of the State Agency of Infrastructure Projects of Ukraine and CEO of a blockchain software development company.